Profile.

Since first established in 1977, PT Mayora Indah Tbk has been one of Indonesia’s important food industries. As a result of the country’s growth in economy and the shift of social consumptive pattern towards more practical products, PT Mayora boasts a rapid growth over the years.

• To continuously improve our competitive position in the category
• To build strong brands and distribution channels in all fronts
• To provide a challenging, fun and financially rewarding working environment where fair competition and a responsible attitude are encouraged
• To be socially and environmentally responsible
• To bring values to our stakeholders by securing growth and strong financial structure in the industry

Mayora is a food manufacturer company with lot of kind of products with best quality. Our products can be defined to six categories such as biscuit, candy, wafer, chocolate, health food, and coffee.

here are our products categories:

BISCUIT, Delicious, rich tasting biscuits made from nature’s finest ingredients .....

CANDY, Sweet treat for every day’s enjoyment and fun .....

WAFER, Mouth-watering crispy wafer coated with rich chocolate that melts in your mouth .....

CHOCOLATE, Delight your senses with range of tastes and textures, pure indulgence .....

HEALTH FOOD, A quick dose of nutrition for those living in the fast lane .....

COFFEE, Deliciously rich coffee made from the finest coffee beans, a wonderful treat to start and enjoy your day .....

Today, PT Mayora Indah Tbk is divided into 6 business divisions:

1. Biscuit: Roma, Better, Slai O Lai, and Danisa

2. Candy: Kopiko, Kis, Tamarin, and Plonk

3. Wafer: Beng Beng, Astor, and Roma

4. Chocolate: Choki Choki, and Danisa

5. Health Food: Energen

6. Coffee: Torabika

To meet the ever increasing market demands, PT Mayora Indah Tbk went public through Initial Public Offering (IPO) in 1990. A successful move that is evident in the materialization of factories in Tangerang, Bekasi and Surabaya, which employ 5,300 workers.

Energen :

Skipping meals is not an option. This instant milk cereal is made from natural ingredients and so full of nutrition that will give you a daily dose of healthiness with the taste that will leave you wanting more.

Mayora Indah Tbk.

Jl Tomang Raya No. 21-23,
Jakarta 11440,
Indonesia

Product Kinds Energen:

Energen white milk, energen brown milk, energen bean ijo, and newest energen ginger.

The price of energen is cheap Just Rp. 1.500,- (one thousand and five hundred rupiah),

So all circle can consume it.

Market Segmentation

Supported with strong and wide distribution networks, products of PT Mayora Indah Tbk are available throughout Indonesia and some overseas countries such as Malaysia, Thailand, Philippines, Vietnam, Singapore, Hong Kong, Saudi Arabia, Australia, Africa, America and Italy.

• Energen Consumed by all circles / level class, and All gender.

• Adult, Youth, child safety consume this Product. But the most consumer is Youth, particularly to Youth which the no time breakfast at home.

• Energen Liked any people because this Practice. Just need less than 5 minutes to serve it.

• Energen can be bought any where, Store, Cafe, Market, Supermarket, Hipermarket, so all people can bought it.

Energen Uses Pull and Push strategies.

Pull Strategies

With Advertising that often we see at Televisions, use poster also billboard.

Push Strategies

With every events that celebrate by Mayora.